Friday, August 2, 2013

by Jordan Tam

An ongoing topic in climate change risk perception research is understanding why a threat with such disastrous potential can have such little effect in inspiring actual behavioural change. In a 2006 op-ed in the Los Angeles Times by Harvard psychologist Dan Gilbert, he suggests that one of the main reasons is that climate change lacks a human face.

Behold: the human-faced brain-eating amoeba that is making its way northward as conditions become more favourable (i.e., warmer)! Behold!! Brain-eating! Face!

 *The actual risk of being infected is actually very small, but you're afraid now...aren't you? Even though emotional appeals are ill-advised, I had to do it.

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